Ch. 16 Integrated Marketing Communications

Why is it so important to have good communications on Airbnb?

Airbnb forms part of an old industry where business like hotels and rentals require integrated communications skills in order to ensure the necessary safety that customers demand. Airbnb uses the e-commerce benefits to implement strategies that assure the travel network a lead to be successful in this market.

“ Travel like a Human”

The marketing message of Airbnb is the key that has opened the imagination of users that are willing to try a new way of traveling. Along with the rest of promotional strategies, Airbnb makes sure that the communication process works correctly and that the marketing message gets delivered to the target audience.

Informative promotion

Youtube promotional advertising campaign strategy was one of the most important mediums that helped Airbnb to rise in popularity. It has been an essential promotional tool for the travel network 
because Airbnb is relatively a new product that needs to be introduced to market.

A pull strategy

Airbnb recognized the need of enhancing communications between hosts and guests. The final booking is the final step or the purchase decision in this case. The travel network marketing managers incorporated text messages to facilitate bookings. Some of the advantages of this feature are:

• confirm a bookings through their phone from any place.
• cut costumer service expenses by eliminating the need of calling users that need to complete the booking.

                          IMPROVING 

Flexible Marketing Integration

E-commerce makes it easy these days. With so many media services, tech startups like Airbnb can access many ways of marketing that helps to coordinate all marketing messages and also helps by integrating new features that can maximize the bookings rates.

Twilio and Airbnb

Twilio is one of the companies that offers automated mobile communication services. Airbnb sends the host’s information in a text messages to potential the user, facilitating
the booking which also reminds them to do the purchase decision before the booking time expires.

Besides helping to improve the percentage of successful bookings, Twilio saved precious time and expenses to the travel network.