Introducing neighborhoods in to the airbnb community
A global expansion takes a while with so many places to explore. For example Airbnb took 3 years to open offices in the UK. However, this travel network has tested its limits and took a chance into incorporating a new product in the market. A week ago the website launched “Airbnb neighborhoods” in some European countries. This new product offers a handbook or a tourist guide where travelers can explore the neighborhood where they are going to stay during their trip. This way they get to familiarize with their destination before they arrive. It is a simple concept but a clever strategy to optimize the friendly and welcoming concept of Airbnb - “travel like an human”.
When booking a place in the UK, Spain, France, Italy, Germany and Russia, people will be able to see the ad campaigns and video featuring Airbnb neighborhoods. Every guideline has been translated the country choice Language.
This new product is a test marketing effort, limited for now to a few European countries. We will definitely check out this product life cycle and be tuned for the possible diffusion of more Airbnb neighborhoods into the rest of the world.
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