Airbnb's objective plan was very standard: get the right costumers for their market place, enroll users, inspire others besides tourists, and raise their popularity into different locations.Airbnb has no chicken and the egg problem!
Their competitive advantage is based on their network effects to buyers and sellers, both of them make the traveling network a unique way to make money from both sides. With a good brand, they can count on a strong community of people who trust them. How did their marketing team figure out how to do it?They started by launching ads, using platforms and channels to stream videos in Youtube and Google by using online services like True View. Their objective was focused on the geographic location of their costumers and by using these tools they got about 750,000 clicks on their True View Videos.“Google has been tremendously cost-efficient because of the scale. When we see something is working, we scale it up, and when something is not, we optimize it, or we turn it off. The tools are definitely the most powerful,” Blecharczyk ( founder) said.After all Airbnb does not pay for every played video -- they pay just the ones that have been on for a certain period of time. Thumbs up! Airbnb, I hope you can be pet friendly as well.
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